Behind the scene

J.Charle x Le Malte

In this article, I, Julie, the founder of J.Charle, will tell you how our collaboration with Le Malte bar lounge was born. For our first shooting, I was looking for a place that could be complementary with the apparels, so that they could together recreate the Dieleghem atmosphere. 

When I first visited Le Malte, I completely fall in love at first glance. Its chairs made of velvet, its seats decorated with precious woods, its brightly coloured carpets and large windows made me feel immersed in the « castle atmosphere » I was looking for. Even the trinkets and the candlesticks take us back to former times, where good taste was associated with refinement ; where each detail was crafted to refer itself to a particular atmosphere. 

This atmosphere I so deeply wanted to find was a « castle » one, predominated by elegance and leaving the feeling that this is a place made for ceremonies. However, the identity of the collection is also composed by other elements : (1) the already known « castle » atmosphere, (2) the modern touch - democratising the classic ceremonial outfits -, (3) a desire for travel - recalled in the some apparels’ shapes and colours -, (4) and the yokes composing the apparels - reminding of the different pieces of the personality -. 

The modern touch is represented by the bar situated in the middle of the room which is decorated with neon lights and wild vegetation. It is therefore contrasting with the general « castle » atmosphere of le Malte, as the Dieleghem collection does. This balanced ambiance was recalled in the models’ hairstyles since their hair were styled in a « classical revisited » way, like the formal ponytail combined with a displace fringe, or its Afro version which was so long that it seems to be accessorising the dress.  

My passion for travelling which is reflected in my collection by way of exotic colours - reminding me the sunny countries I visited - and by way of shapes inspired by the cultural influence on fashion, learnt from people I met. Therefore, I also hoped this part of my Collection Identity could be reflected on my models and the shooting place. 

On the one hand, my models wore lively coloured make-ups designed to emphasise their own personal traits testifying their cultural identities. On the other hand, some items in Le Malte, as its wrought iron chairs and mirrors on the terrace were reminding me my travels on the South, especially the restaurants’ terraces in Corsica and Morocco. 

The yokes, those small pieces assembled to compose a unique item, are a key element to the Dieleghem Collection. Each piece brings a curve aiming to model the final design of the apparel and then orienting its identity. In the same idea, all the trinkets, wrought iron and wooden items, candles, and velvet armchairs composing the bar have each one their own identity and they together create the specific atmosphere of the Malte.

Last but not least, the owners of Le Malte share the same entrepreneur’s mindset than Julie since they share a vision of passion. Indeed, I am in love with fashion and I wanted to share it others and use it to serve them - by creating apparels that adapt to your style and morphology in this case -. In the same line of thought, 

Le Malte’s owners decided to buy the bar as it was, when it was about to be sold. As a matter of fact, they used to go to that restaurant during their whole youth and didn’t want another owner to change its soul. They consequently decided to buy it and to keep it as it stand, excepting the added modernising touch : the bar! 

As a conclusion, this collaboration was what we can call a perfect match, since it was reflecting J.Charle’s vision as well as emphasizing the traits of the Dieleghem Collection. They together created their own atmosphere, for a shooting day. Thank you, Le Malte! 

Click here to see more about Le Malte

Published by
julie
T
March 8, 2022